Copywriter's Roundtable Network

"'Whom are you?' he asked, for he had attended business college." - George Ade

Clay Cotton

" Copywriter Alert !! The Coming Tide and How to Work It...? "

Greetings,

Apparently, the Web is in for the biggest revolution yet, and it's long overdue in my humble opinion - This revolution can be be very good for copywriters, but only if we prepare now to ride the wave as it comes.

Please consider this brief message as my little gift back to the Craft of Copy. Thank you.

Here's the scoop in these related, free reports from two different sources whose judgement I respect:

1. Internet Legend John Reese just issued the prescient, free report, titled " The Rebirth of Internet Marketing " You can download it from: ( http://www.income.com/images/reports/rebirth.pdf ). Please do read this right away, and pay very close attention to PAGE 29, as that page lays the foundation for what you'll discover as you review the following, awe-inspiring, free piece...

2. "The Authority Black Book" ( http://onward.authoritysiteprofits.com ), which touches on the ways I'm preparing personally for these coming, wired upheavals.

If you have ANY lingering doubt in your mind whether you are doing the right thing in the blog-publishing business by building ONE, single, large, Web2.0, value-rich, authority site, then I urge you to think AGAIN.

According to Reese, the single, most important thing you should do right now is: "Work On Your Authority Site!"

Once you digest these two, free reports, I'd appreciate it if you can come back here to this thread, and give us your thoughts, OK?

Again, the links are;


"All advancement, all success and all achievement starts with personal relationships and creativity." - Mark Victor Hansen

It's all coming together now...

Who Luvs Ya, Baby?

/Clay Cotton
http://cdbaby.com/claycotton

PS - Oh, and here are a few, VERY appropriate words from our good pal, William Shakepeare:

"There is a tide in the affairs of men
Which taken at the flood leads on to fortune;

Omitted, all the voyage of their life
Is bound in shallows and in miseries.

On such a full sea are we now afloat,
And we must take the current when it serves,
Or lose our ventures."
- Julius Caesar, Act IV, Scene III

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Clay -

You are right on about this.

The good news is that as copywriters, we understand the importance of creating deep rapport and a lasting relationship with our readers. Authority sites are an outstanding way to do both and get great feedback along the way!

Bruce
www.copywritingresults.com

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Right, Bruce...

Deep rapport and lasting relationships because of highest possible value to the target. That's the point of "The Authority Black Book" report, methinx.

/clay cotton
http://cdbaby.com/claycotton
"People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies." - Blair Warren

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Clay thanks for sharing these reports! I have read John's
but not the other attachment so I will check it out.

Grabbing the current sounds good to me!

Have a great day!

KC

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"We know what we are, but know not what we may be."
Hamlet, Act III, Scene V

Thanks Clay... good stuff!

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Thanks for the links! Can't wait to dig into them.

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Thanks, Clay.I started reading Rebirth, and would like to hear everyone's thoughts on how we can build our own authority sites. If you want to have THE copywriting website, you're up against giants like Clayton Makepeace, Bob Bly, and Jack Forde.

Maybe the solution is to become the authority in a single niche. For instance, you could become the insurance CW expert, and all the insurance companies would ideally come to your site for valuable free advice, and turn to you when they needed paid work. But there's more than that.

You get points for sincerity, so you have to really be excited and passionate about the niche that you pick. This actually puts us in a great position as copywriters. We get to choose what we'll be paid for. In fact, we have to choose.

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to build your own true authority site, get the Authority Black Book from http://onward.authoritysiteprofits.com

then click on the link next to the copyright mark on the very first page

-----

that's what i'm doing

/clay

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Coolness...I've been reading through that Authority Blackbook ebook a bit at a time and just came across a link to one of my own web articles about using RSS in business in it. Now I feel all happy and validated inside. :-D

Serendipitous link-love finds really do make a copygeek's day. Although I really need to update that bio box. Man, that's a few years out of date (link's still good, tagline/USP not so much).

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Thank you so much, Clay! I finally read the e-books. I'll post a link to my authority site when I've got some substantial content. It's not a marketing/copywriting site, but the pursuit of another dream.

For the past year or two I've had a nagging suspicion that a lot of us could make more money writing copy to promote our own products than we could writing for other people. Having an authority site is probably the best way to do this, and as a copywriter you have a huge advantage. Other business owners who understand this will be eager to hire copywriters (this has happened to me a lot in the past year or so), and you've got the chops to build an authority site for your own pet projects.

Thanks again, Clay. You rock!

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