What's your secret?

[keirsmith]

How do you do it?

How do you create the headline for your ad.

Is there a ritual or routine that you follow?

I like to use the 4 u's.

Unique
Ultra specific
Useful
Urgent

I write out my potential headlines first..and then I come back an edit them using the 4 u's.

It works for me.

But I'm more interested in what works for you.

So..how do you do it?

How do you crank out winning headlines for the ads that you're writing?

[Janet M. Atwell]

As I write, I will think of things or a certain phrase will jump out at me and I will paste it into another document or write it on my handy dandy, always by my side notepad. When the work is completed, I make a list of the things that would make a person want to read it and the cause behind those reasons. Then, I will make a list of words that can be associated with the reasons.

When I think I am close I will contact a couple of friends on my Skype program and brainstorm with them until I have come up with 3 - 5 titles. I ask people on my newsletter list if they would care to be research assistants for me. I randomly pick about 20 of them and send the list. Just above the list is a statement; 'Which of these books/articles/stories would you want to read most - least?' Of course they are all the same work but each title makes it seem that there is more than one.

I list the titles with a short synopsis under each. When I have gotten all the queries back, I compare them and my title is picked for me. It works out pretty well. You can also use friends as your query aides.