"'Whom are you?' he asked, for he had attended business college." - George Ade
Shel Horowitz's Page
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- About Me:
- Copywriter since the 1970s, primarily press releases, book jackets, sell sheets, and web pages, but the occasional sales letter.
Focus on ethical, affordable, effective approaches.
Author of seven books, among them Principled Profit: Marketing That Puts People First (a book I think could change the world, with its emphasis on success through ethics, service, and an attitude of abundance), Grassroots Marketing for Authors and Publishers, Grassroots Marketing: Getting Noticed in a Noisy World
Founder of the Business Ethics Pledge, an international campaign to make Enron-style scandals as unthinkable in a few years as slavery is today: http://www.business-ethics-pledge.org
- Website:
- http://www.frugalmarketing.com
- How I found the network:
- Copywriter's Roundtable ezine
- Level of experience:
- Advanced
- Copywriting specialty:
- Book publishing accounts for about 70% of my client load--and I also consult on the publishing process, helping writers become authors by the most appropriate path for them and their book. The other 30% is a mixture of small service businesses, nonprofits, and a little bit of non-book product promotion.
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