Nancy Wells's Page

I work in the marketing department of a large financial services company and I often write statement inserts, newsletters, ads and other direct mail pieces that have some sort of photo or graphic element.


My headlines and copy are given to a designer to lay out. It's important that copy and design work hand in hand and that the designer can do something creatively with headlines. For instance, I could say "Save Time and money with X,Y and Z". But this leaves the designer stumped as far as what… Continue

My favorite:
http://mentalfloss.com/
http://www.mcsweeneys.net/

And also these...
http://www.thirdwayblog.com/
http://www.cribcandy.com/
http://blog.coolz0r.com/
http://www.johnsonbanks.co.uk/jbsite.php
http://thebrandbuilder.blogspot.com/
http://www.coudal.com/
http://makethelogobigger.blogspot.com/
http://www.creativeideas.org.uk/switchon_map.htm
www.visualthesaurus.com
http://seedsofgrowth.com/
http://sethgodin.typepad.com/
http://www.omnipelagos.com/
http://www.westegg.com/cliche/
http://ww… Continue

Two WWIT (what will it take) letters to Cardmembers at 3 months LOM (length of membership).

Go to the gym at lunch.

Finish revisions for two variations of newsletters/statement inserts plus guidelines for the BPs (business partners). Check when they are due to designers.

Revise two Payroll Card letters to merchants. Minor changes.

15 second Times Square Jumbotron. Not much copy but check on the status.

Prepaid Card package revisions of posters (3 versions), table tent (3 versions), employer… Continue