"'Whom are you?' he asked, for he had attended business college." - George Ade
You must be using Video...
It doesn't matter really what your market is, who you want to attract. Be it new fans of your music, wanna-be chefs, information marketers, comedy fans, it really doesn't matter. You must be using Video.
If you've not thought much about YouTube yet (are you that crazy?), you'll be interested to know that NBC Nightly News just featured a story on YouTube titled, "Turning Nobodies Into Somebodies."
Consider this:
If you've not included video as part of your messenging strategy, you're ignoring an entire segment of people's preferred method of contact & learning. You're leaving fans
& customers on the table.
Plus, video is fun. It's even easy with cheap-o webcams and cell phones that record video. Having a look around YouTube proves that quality doesn't always have a
direct impact on popularity.
YouTube is like other Web 2.0 / SocialNet sites in that you have participate to generate traffic from it. This means complimenting other people's work in the same genre as yours, joining groups, adding friends, etc.
But as YouTube the #4 most trafficked site on the internet (#5 is MySpace - YouTube has eclipsed MySpace, an it's "internet promotion suicide" to ignore it.
<a href="http://video.msn.com/v/us/v.htm?g=58641e0b-a833-4c29-bd2b-24c171b44856&f=34&fg=rss">Watch this here</a>, then re-think your video future...
If you've not thought much about YouTube yet (are you that crazy?), you'll be interested to know that NBC Nightly News just featured a story on YouTube titled, "Turning Nobodies Into Somebodies."
Consider this:
If you've not included video as part of your messenging strategy, you're ignoring an entire segment of people's preferred method of contact & learning. You're leaving fans
& customers on the table.
Plus, video is fun. It's even easy with cheap-o webcams and cell phones that record video. Having a look around YouTube proves that quality doesn't always have a
direct impact on popularity.
YouTube is like other Web 2.0 / SocialNet sites in that you have participate to generate traffic from it. This means complimenting other people's work in the same genre as yours, joining groups, adding friends, etc.
But as YouTube the #4 most trafficked site on the internet (#5 is MySpace - YouTube has eclipsed MySpace, an it's "internet promotion suicide" to ignore it.
<a href="http://video.msn.com/v/us/v.htm?g=58641e0b-a833-4c29-bd2b-24c171b44856&f=34&fg=rss">Watch this here</a>, then re-think your video future...
Add a Comment
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Comment by Janet M. Atwell on October 30, 2007 at 10:20am
- Clay, I agree with everything you say here but what would a person like me do? I am all but mute these days, have been sick for a long time and don't have the cash for the equipment or to hire anyone. Any suggestions?
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